Just beachy

I came across this tidbit on the way to work this morning in a local paper. It seems another first is on tap for Dubai: Palazzo Versace (of Donatella Versace's empire) is not only going to be Dubai's first five-star hotel, but it also will have the world's first refrigerated beach. Say what?

Seeing that temperatures in the Middle East can reach 125 degrees in the summer, architects behind the new property are installing cooling pipes under the sand, as well as powerful air conditioning turbines on the hotel's private beach.

What do you think: innovative or over the top?